A THC infused drink…in a can.

Method to the Madness

Mad Hatter is a cannabis infused soda line with four flavors including Classic Cola, Orange, Lemon Lime and Grape Soda. I created a clean vector illustration seen in the Madhatter mascot in order to achieve easy recognition as well as versatility for future products in the line. Simple colors paired with a subtly unique sans serif display typeface called Cubano lends itself to a clean, fun and bold look. While the product does have THC, I wanted to avoid highly obvious “trippy” and “drug-induced” visuals as to appeal to a broader audience. Madhatter is also currently expanding into energy drinks and gummies, so keeping this in mind, I wanted to create a template that can translate seamlessly across the different lines and still make sense for each product. The Madhatter character walks joyfully high above th mountain tops, embodying the exciting nature of the brand and signifying the experience of drinking Madhatter soda.

How it started…

I started working on Madhatter in March of 2022 with it’s creator, Stano Lio. Since getting connected with him, we’ve been collaborating back and forth about design until it reached ~perfection~

Currently, Madhatter is still in its developmental phase where recipes are still being nailed down until we’re ready to go into production. We hope to grow Madhatter into a multi-product line that includes the sodas, the energy drinks and eventually into bars.

For now, I continue to build their brand identity through their packaging and (conceptual) social media presence. Overall the aesthetic is vibrant and playful as to match the essence of the drink. Nods to cannabis and being high are alluded to in some of the graphics, but in a subtle way.

MAD HATTER ENERGY

Heighten Your Senses Without The Cannabis

Mad Hatter Energy explores the same yummy taste as Mad Hatter soda without the trippy effects of THC oil. Instead, the Energy line is infused with adaptogens such as L-Theanine, Reishi, Lion’s Mane and 150 mg of caffeine that work to boost mental focus and a healthy immune system. Hydration is also supported with the addition of coconut water.

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