Nacha 50th Anniversary: Faster, Smarter Payments Convention Celebrating 50 Years of ACH Transfers

Here are three themes pitched to NACHA for their 50th anniversary. The winning concept was “Moving Payments Forward”, where I expanded the ad like objects across potential print ads, social ads, banner ads, and a webpage ad and then created a style guide.

The Manifesto for Moving Payments Forward reads:

The ACH network is more than simple convenience.

It is a revolution.

Nacha made this possible by iterating and re-iterating, building innovations upon innovations that directly connects people and businesses with their labor.

By moving the science of money forward, Nacha is moving commerce forward.

They’re moving opportunities forward.

They’re moving payments forward.

-Joon Kim, Copywriter Subject Matter