Fuel Your Fire. Drink Horse Power
In reminiscing on wild nights of alcohol fueled chaos, one thing stands out: people are animals. And that wild animalistic nature comes out the more we drink. I took this metaphor further and compared the act of drinking to refilling out tanks like we do for our cars when they run out of gas. People can be so afraid to go to social gatherings without a little something something to take the edge off and get them ready for the night. So when you’re off to the races, you drink. And when you drink, you get revved up. So, Horse Power is a brand that wants to release everyone’s inner party animal, with the graphics to match. The brand is edgy, rustic, and bold, with a sarcastic adult voice. The whiskey’s you can select are Bucking Bronco, Italian Stallion, and Mighty Mustang; all referencing cars and horses at the same time.
The cans for Horse Power were locally sourced vintage gasoline cans from an antique store called Picker Joes in Savannah Georgia. All three of them are still full of black slimy gasoline from who knows when. I was immediately attracted to the patina and rust on them, as it shows the exact sort of grittiness needed for the brand.
Introduce your brand
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
