Introducing Sweet Mama’s, a family friendly favorite for many loyal customers living in Northport, Long Island. Since opening their first restaurnt in 2014, they’ve since doubled, welcoming a second location in Stony Brook. As a personal hot spot of mine, I was inspired to reimagine their identity, choosing to design a brighter, sleeker and sweeter aesthetic.
Come to Mama
The conceptual branding attempts to blend palm beach with the north shore of Long Island. The pastel palate features a bright pop of teal which gives just enough nostalgia. Pairing these colors with trendy typefaces and clean graphic elements transforms the otherwise old-school diner into a 2023 approved vibe.
